- Expertise
Supporting visibility, branding, and public messaging strategies across education, government, and private sectors.
Advising on business development, entrepreneurship, and inclusive growth strategies aligned with national and regional priorities.
Driving initiatives that support access to education, international collaboration, and youth-centered programs.
- About Zainab Adam
Zainab Musa Adamu is a versatile and accomplished leader with extensive experience in business development, international marketing, and strategic communication. With a global career spanning Nigeria and Malaysia, she brings a sharp understanding of cross-cultural engagement and organizational growth to her role as Country Director for Veynuus in Nigeria.
She holds a Bachelor’s degree in International Business, an MBA in Communication & Public Relations, and is currently pursuing a PhD in Management at Limkokwing University of Creative Technology, Malaysia.
Zainab previously worked with Limkokwing University as an International Marketing Executive, leading international recruitment campaigns and global student engagement strategies. Most recently, she served as Acting General Manager at African Petroleum Company Limited in Abuja.
Zainab is passionate about youth engagement, education, and inclusive growth — values that align strongly with Veynuus’ mission. At Veynuus, she oversees partnerships, service delivery, and institutional relations across Nigeria, with a focus on driving impact in both the public and private sectors.